To expand its footprint in the diverse Southeast Asian market, a leading cybersecurity firm needed to generate a high volume of quality leads.
The challenge was to navigate varied performance across a multi-platform social media strategy and overcome campaign disruptions.
By implementing a data-driven approach, the client successfully generated over 3,500 leads at an efficient cost, realigning resources to the highest-performing channels to ensure significant pipeline growth.
The client, a leader in cybersecurity, aimed to drive demand across the complex Southeast Asian market. The primary objective was to execute a targeted lead generation campaign in key English-speaking countries, including Singapore, to build a high-volume, quality sales pipeline.
Key objectives included:
The campaign faced several distinct challenges that required strategic management. The key problems were:
A dynamic, data-led campaign successfully overcame market complexity and disruptions to deliver significant results.
This was achieved through end-to-end management of the campaign across Facebook and LinkedIn.
Through continuous performance analysis, our team managed campaign pacing through challenges like a mid-flight pause and executed asset-level refinement by prioritizing creative with the highest conversion rates.
Insights from the Singapore market, in particular, informed critical strategic adjustments, ensuring optimal budget allocation.
This agile approach delivered a direct and meaningful impact on the sales pipeline:
Please enter your email address.
Please add a form in the form field.
SG 
SG