The call for change

Despite a strong global presence, the firm’s social media struggled to engage the Singapore market. A one-size-fits-all content approach led to consistently low interaction and a missed opportunity to cultivate a local community.

This performance gap highlighted the need for change. To establish a meaningful presence, the firm’s primary goal was to move beyond generic content and develop a localized organic social media strategy to grow its community and deepen brand affinity within the Singaporean business ecosystem.

Navigating a complex local landscape

The Singapore market presented unique challenges. Global content failed to capture local nuances, leaving audiences disengaged and the brand’s message diluted. Multi-platform campaigns across LinkedIn, Facebook, and Instagram delivered inconsistent results, making it difficult to identify which channels truly resonated.

The main obstacles included:

• Low Audience Engagement: Global content didn’t align with local business trends, cultural nuances, or audience pain points.
• Missed Connection: Without a tailored, local voice, the brand struggled to build a genuine community or establish itself as a relevant thought leader in Singapore.

A tailored solution

A comprehensive, fully managed organic social media program was developed to transform the client's global narrative into a resonant local voice. The solution was built on three core services:

• Localized content strategy: We developed a Singapore-specific content plan by identifying local business trends, cultural nuances, and audience pain points. Content pillars were created to align the client’s solutions with topics relevant to the local market.
• Full-service content development: Our team managed the end-to-end creation of all social media assets, including graphics, copywriting, and video, tailored for each platform to maximize impact.
• Community management & execution: We handled all daily social media management, including content scheduling, platform monitoring, and proactive engagement with the audience to foster a vibrant community.

Impact achieved

The partnership transformed the client’s generic global feed into a dynamic local community hub. This localized approach created a genuine connection with the Singaporean business ecosystem and delivered measurable results:

• 34% increase in average engagement rate, reflecting stronger audience interaction.
• 75% growth in relevant Singaporean followers, building a robust local community.
• Greater participation in events and deeper connections with the Singaporean business ecosystem, establishing the brand as an accessible and engaged thought leader.

Through a strategic, data-informed, and fully managed approach, the global feed was transformed into a dynamic local hub, making the brand genuinely relevant to Singapore’s business audience.